A STAR IS BORN
THE POSTERS
All the posters that were released, were very intimate, showing the close bond between the two main characters. The first film poster that was released shows Jackson and Ally sharing a special moment, this was released at the same time as the initial trailer. These posters give a glimpse of the intimacy that is a large part of the film.
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ONLINE AND SOCIAL
The film's official website provides lots of information, including an about page which gives a brief explanation of the plot and also key information about the making of the movie and the background. "In addition to playing Ally, Gaga—who earned an Oscar nod for the song “Til It Happens to You” from the film “The Hunting Ground”—performs original songs in the film with Cooper, which they wrote with a handful of artists, including Lukas Nelson, Jason Isbell and Mark Ronson. The music is original and all vocals for the movie were recorded live during filming." The website also contains some videos like the official trailers and teaser trailers.
The trailer opens with a performance by the main character, who is played by Bradley Cooper. Jackson is tired and running out of time, though he’s still performing and getting a rush from the crowd when doing so. The main character is portrayed as a drunken mess as soon as the trailer starts, this is shown by the rapid clips of him staggering onto stage and falling into the car with a whisky bottle in hand. The lighting is dimmed which sets the scene up perfectly. There are scenes of performances as well as other chaos and turmoil, all accompanied by some of the music featured in the film.
MEDIA AND PUBLICITY
In mid-July it was announced the movie would screen at the Venice Film Festival, a last-minute decision reportedly made after an exhibitor screening generated enthusiastic reactions that opened up speculation of potential awards campaigns. The movie was named as one of those screening at the Toronto International Film Festival.
Furthermore, the movie was featured on the cover of Entertainment Weekly’s Fall Movie Preview, including interviews with Lady Gaga and Bradley Cooper about working together, the story of the film, how they shot at various music festivals (like Coachella and Glastonbury), how the soundtrack was made, how Cooper was inspired by his experience working with Clint Eastwood and more.
THE TRAILERS
The trailer opens with a performance by the main character, who is played by Bradley Cooper. Jackson is tired and running out of time, though he’s still performing and getting a rush from the crowd when doing so. The main character is portrayed as a drunken mess as soon as the trailer starts, this is shown by the rapid clips of him staggering onto stage and falling into the car with a whisky bottle in hand. The lighting is dimmed which sets the scene up perfectly. There are scenes of performances as well as other chaos and turmoil, all accompanied by some of the music featured in the film.
You have collated all the information about how one specific film was marketed. You now have a good understanding of a how a distributor with a big budget can advertise a film. Your research into the film website and the uses of social media in publicising a film will be relevant to how you can publicise your short.
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